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Toyota Forays into the Coveted B-SUV Segment in India with ‘The Urban Cruiser Hyryder’

- The Urban Cruiser Hyryder to be equipped with several ‘first in segment’ features, including a Self-charging Strong Hybrid Electric powertrain that delivers best in class fuel efficiency

- Marks the entry of Toyota’s globally acclaimed Self-charging Strong Hybrid Electric Vehicle(SHEV) technology in the mass segment in India, thereby fueling Toyota’s efforts of ‘Mass Electrification

Product Highlights

  • Available in two powertrains- Neo Drive and Self-charging Strong Hybrid Electric powertrain the Urban Cruiser Hyryder delivers exemplary performance and best in class fuel efficiency

  • The Urban Cruiser Hyryder also boasts of other best in segment featuresincluding an All-wheel Drive powertrain, PanoramicSunroof, 17” Alloys, Wireless Charger, Heads Up Display(HUD)& 360-Degree Camera and Connected car features.

o Offered in 7 exciting Monotone & 4 Dual tone exterior colours: Monotone colours are Cave Black, Sportin Red, Speedy Blue, Enticing Silver, Cafe White, Gaming Grey, and Midnight Black. Dual tone colour option (with Black roof) is available with Cafe White, Sportin Red, Enticing Silver and Speedy blue

· Bookings are open across all Toyota dealerships beginning today, at Rs. 25,000

Key features of The Urban Cruiser Hyryder

I. A sense of Prestige

b. Advanced convenience features:

i. Loaded with Panoramic sunroof, Head-up Display (HUD)& a 360-degree Camera for an awesome driving experience

ii. i-Connect, Complete entertainment and smart device connected experience with 9-inch new Smart Play cast and Wireless charging

c. Upgraded Safety features:

i. 6 airbags, Antilock Braking System (ABS) with Electronic Brake Force

ii. TPMS, Cruise Control, Front Seat PT/FL, ABS with EBD, Vehicle Stability Control (VSC),Advanced Body Structure, Hill Hold Control, Hill Descent, Rear 3-point Seatbelt and All Wheel Disc Brake

II. Toyota i-Connect- Intelligent way to stay connected

i. Loaded with Toyota i-Connect’s 55+ features

ii. Smartwatch connectivity and advanced voice control

iii. Equipped with Remote Vehicle Ignition Start/Stop, Remote AC Control, Find My Car, Stolen Vehicle Tracking, Remote Mobilizer and Vehicle Health

The Urban Cruiser Hyryder is equipped with:

- A Self-charging Strong Hybrid Electric grade that comes with 1.5-litre Engine with THS(Toyota Hybrid System) & e-drive transmission, delivering engine output of 68kW & torque of 122Nm and a Motor output of 59kW & torque of 141Nm.

- Engine and Motor combined power output is 85Kw

- With this dual power source, Urban Cruiser Hyryder delivers ‘best in class’ fuel efficiency

- Neo Drive grade comes with a 1.5-litre K-series engine with Integrated Starter Generator(ISG) technology, delivering an output of 75kW & torque of 135Nm

- Neo Drive grades which are equipped with a ‘First in Segment’ All Wheel Drive (AWD), will also have an option of 5 Speed Manual Transmission & 6 Speed Automatic Transmission to choose from.

IV. Technologically Loaded

Self-charging Strong Hybrid Electric Technology Highlights:As a powerful and eco-advanced technology, it offers a silent and smooth drive with instant power which has numerous advantages, as listed below:

a. Ability to run on EV mode*

b. Delivers a very high fuel efficiency

c. Emission levels that are well below the specified limit

d. Advantage of no external charging required

e. Responsive power & a quieter yet sustainable drive

Bengaluru, 1st July 2022: Toyota Kirloskar Motor (TKM) today unveiled the new Urban Cruiser Hyryder, Toyota’s first Self-charging Strong Hybrid Electric SUV and the first of its kind, in the B SUV segment in India. As one of Toyota’s sustainable mobility offerings, the Urban Cruiser Hyryder inherits Toyota’s global SUV lineage with its bold and sophisticated styling and advanced tech features, making it a perfect choice in the segment. The new model delivers topperformance and best in class fuel efficiency along with a luxurious quiet cabin, the new SUV a perfect match for the diverse needs of the Indian car buyer.

Powered by e-drive transmission with 2WD and beinga Self-charging Strong Hybrid Electric Vehicle, the Urban Cruiser Hyryder is capable of running 40% of distance and 60% of time on electric (EV) or zero emission mode*. The new model is also available with a 1.5-liter K-series engine with Neo Drive (ISG), 5 Speed Manual Transmission&6 Speed Automatic Transmission with 2WD & 4WD options.

Over the years, Toyota has constantly worked towardsadvancing electrified vehicle technologies in India with a focus on local procurement of electric powertrain parts, aligning with the "Make in India" initiative promoted by the Government. The company has a strong focuson rapidly embracing the shift towards sustainable mobility by bringing practicalsolutions, that best meets the customer needs and energy mix of the country. This in turn can result in the widespread acceptance of environment friendly technologies to create a positive impact and enhancing energy security of the country.

Present at theoccasionof its unveilingin New Delhi, Mr. Vikram Kirloskar- Vice Chairman, Toyota Kirloskar Motor said, “Toyotahas always been guided by the strong commitment to build a sustainable community, living in harmony with nature.One of our key focuses is to shift towards low-carbon energy sources and provide practical and sustainable mobility solutions, in support of various ambitious national goals. We believe in collectively owing the responsibility towards creating a cleaner and greener future, with a vision to realize a ‘Carbon Neutral Society’.In line with these goals,we are very happy to introduce the Urban Cruiser Hyryder, which will give a substantial boost to ‘Make in India’ and ‘Mass Electrification’ initiatives and thereby providing further impetus to ‘Atma nirbhar Bharat’.”

Also present at the occasion & speaking on TKM’s sustainable mission, Mr. Masakazu Yoshimura, Managing Director, Toyota Kirloskar Motor said, “We are proud to add another milestone product to our line-up of electrified vehicles in India. Over the last 25 years, Toyota in India has continuously worked towards meeting the mobility needs of consumers. Today, with over two million satisfied customers, our focus in India continues to be the introduction of advanced products that are safer and cleaner and a good match for the energy mix of the country. Achieving Carbon Neutrality has always been the biggest challenge before us.Towards which,fighting against carbon will require multiple technology pathways and our latest offering is another step in that direction. The Urban Cruiser Hyryder offers a Self-charging StrongHybrid Electric powertrain which truly reflects Toyota's advanced green technology. For the first time as a part of Toyota’s global alliance with Suzuki, this model will be manufactured at TKM’s plant in Karnataka. We strongly believe, this vehicle will provide a world-class motoring experience to all our customers.”

Speaking about the segment and Urban Cruiser Hyryder, Mr. Tadashi Asazuma – Executive Vice President, Sales & Customer Service, Toyota Kirloskar Motor said, “At Toyota, we always bring in models based on our studies on consumer preferences and industry trends. The Urban Cruiser Hyryder, the first of its kind Self-charging Strong Hybrid Electric Vehicle in the segment, is aimed at delivering exemplary performance, best in class fuel efficiency, quick acceleration, and a smooth drive. Over the years, Toyota’s share has grown substantially in the SUV segments. The dominance of our premium offerings like the segment leading Toyota Fortuner, the Legender and good acceptance of the Urban Cruiser are due to their bold and sophisticated styling backed by design inspired by Toyota’s global SUV lineage. We are confident that the Urban Cruiser Hyryder will create substantial excitement and further reinstate our presence in the coveted B-SUV segment in India with its several best in segment features like the AWD(All Wheel Drive), Panoramic sunroof, 17” alloy, wireless charger, Heads Up Display (HUD)& 360-degree camera and connected DCM(Data Communication Module) making it the ideal choice of all the automobile enthusiasts.”

On the exterior, the Urban Cruiser Hyryder boasts of LED Project Headlamp, Twin LED Daytime running lamp, side Turn Indicator, Sporty Rear Skid Plate, Wide Trapezoidal Lower Grille, Dual Tone body Colour, Unique Crystal Acrylic Upper Grille with Chrome Garnish, Sleek& Dynamic R17 Alloy wheels and LED Tail Lamp. The Urban Cruiser Hyryder will be available in 7 monotone and 4 dual tone colours-Cave Black, Sportin Red, Speedy Blue, Enticing Silver, Cafe White, Gaming Grey, and Midnight Black. Dual tone colour option (with Black roof) is available with Cafe White, Sportin Red, Enticing Silver and Speedy blue.

The interiors are beautifully crafted to perfectly suit the bespoke experience offered by Toyota. The new SUV in Self-charging Strong Hybrid Electricgrades has astunning black and brown interiorand Neo Drive grades has a full black interior which combineto provideastellar experience.

The front interior features come with 9” smart play cast audio, drive mode switch, Wireless charging, Leather seats with Ventilation, 360-degree camera & view, Ambient Light, Door Spot + IP Line, Head-up Display, Cruise Control, Tilt and Telescopic Steering, Hello Google & Hey Siri Voice Assistant and a Soft Touch instrument panelwith premium switch. Other additional features include Reclining Rear Seats, Rear AC Vents, 60:40 Seat Split andUSB Rear Points. To make the ownership experience even more awesome, Toyota offers a customised range of 66 accessories designed exclusively for the Urban Cruiser Hyryder.

Bookings to begin today for an amount of Rs. 25,000. Customers can make their bookings onlineon also visit their nearest Toyota dealership. For more details, customers can simply log on to

* Under specific test conditions for SHEV



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