Mahindra Premieres XUV 7XO with 5 Pioneering Tech Disruptions Starting at ₹ 13.66 Lakh

Mahindra & Mahindra Ltd., launched the new XUV 7XO, the company’s latest trendsetter. Starting at a price of ₹ 13.66 lakh (ex-showroom), the XUV 7XO raises the benchmarks set by the gamechanger XUV  700, which has had over 300000 customers since its launch in 2021. The XUV 7XO delivers  an experience that rewrites the rules of high-end SUVs by elevating sophistication and  technology like never before. 

Mahindra has consistently worked towards democratising technology, and the XUV 7XO  further exemplifies this commitment by offering advanced features starting from the base  variant. The AX variant, featuring Coast-to-Coast 31.24 cm Triple HD screens, Intelligent  ADRENOX, Wireless Android Auto & Apple CarPlay, Alexa Built-in with ChatGPT, Cruise  Control, Push Button Start/Stop, and 75 safety features—all as standard—makes cutting-edge  technology and premium features more accessible than ever. 

Great Value across all variants 

Ex Showroom Prices 

Variant	Seater	Gasoline	Diesel	Gasoline(G)/Diesel(D)
		MT	MT	AT Exclusive
AX	7 STR	₹ 13.66 Lakh	₹ 14.96 Lakh	NA
AX3	7 STR	₹ 16.02 Lakh*	₹ 16.49 Lakh*	NA
AX5	7 STR	₹ 17.52 Lakh*	₹ 17.99 Lakh*	NA
AX7	7 STR	₹ 18.48 Lakh*	₹ 18.95 Lakh*^	NA
AX7T	7 STR	NA	₹ 20.99 Lakh*^	G – ₹ 21.97 Lakh
	6 STR	NA	₹ 21.39 Lakh*	G – ₹ 22.16 Lakh
AX7L	7 STR	NA	₹ 22.47 Lakh*^	G - ₹ 23.45 Lakh
	6 STR	NA	NA	G – ₹ 23.64 Lakh   D - ₹ 24.11 Lakh

These are Introductory Prices for first 40,000 customer deliveries (terms and conditions  apply) 

*Automatic transmission available at additional ₹ 1.45 Lakh 

^All Wheel Drive Variant available at an additional cost of ₹ 2.45 Lakh 

^# Delivery Timelines: 

- AX7, AX7T, AX7L (Starting with pre-booked customers) – January 14, 2026 - AX, AX3, AX5 – Staring April 2026 

Key Highlights:

1 

∙ Expressive Design: Full-width grille with jewel-like talon accents, Bi-LED projector  headlamps with DRLs, diamond-inspired Clear Lens LED taillamps, R19 diamond cut  alloy wheels and super-premium high-gloss piano-black finish exude a ‘tough premium’ character 

∙ Experiential Tech: Coast-to-Coast 31.24cm Triple HD screens, 16 speaker Harman  Kardon Audio system with India’s first Dolby Vision & Atmos, 540-degree camera with  digital video recording, ADAS Level 2 with Dynamic Visualisation, Frameless  Electrochromic IRVM and Memory ORVM with Auto Tilt for reverse, Approach Unlock  & Walk Away Lock 

∙ Smoother in every move: Global debut of the revolutionary DAVINCI damping  technology; Front McPherson Strut & Multi-link Rear Independent suspension with  Frequency Selective Damping & Stabilizer Bar offering superlative ride and handling 

∙ Exquisite Luxury: 6-Way Powered Co-driver seat with 4-way Boss Mode, Front Seat  and Rear Ventilated Seats, BYOD, High Density Seat Foam with First-in-segment  Plush Pads 

∙ Authentic SUV Legacy: Best-in-Segment 2L mStallion TGDi gasoline engine and 2.2L mHawk turbo-diesel engine options, first-in-segment All-Wheel Drive (AWD) in  Diesel 

R Velusamy, President, Automotive Business, Mahindra & Mahindra Ltd., said, “XUV  7XO is our next step in delivering a truly premium, technology-forward SUV—smoother in ride,  sharper in response, and smarter in experience. We are introducing DAVINCI suspension  system —our new valve-based damping technology—for the first time worldwide, delivering a  distinctly more plush and settled ride. ADRENOX+, powered by the Qualcomm Snapdragon  SA8155P, marks the first introduction of this chipset in an ICE vehicle in India, enabling  exceptional computing speed and responsiveness. Inside, a 16-speaker Harman Kardon  system, engineered for exceptional spectral balance, is paired with Dolby Atmos and Dolby  Vision—introduced for the first time in India. Backed by mStallion/mHawk powertrains and  upgraded ADAS, the XUV 7XO offers a drive that feels confident, refined and engaging.” 

Pratap Bose, Chief Design & Creative Officer, Mahindra & Mahindra Ltd., said, “We  wanted the XUV 7XO to feel instantly recognisable, iconic yet unmistakably new. Its exterior  design exudes the trademark Mahindra authentic-SUV character of athletic presence and  sophisticated refinement, with an imposing all-new grille featuring a piano black finish and  jewel like talon accents, as well as Bi-LED projector headlamps with DRLs. The cabin feels  immersive and serene, pairing plush, premium finishes with a futuristic coast-to-coast display  and an audio-visual experience that cocoons occupants in luxury. To put it simply, the XUV  7XO has been designed to reshape aspirations and set new standards for sophistication,  safety, performance and capability. It takes the SUV experience and raises it to the power of  X.” 

Nalinikanth Gollagunta, CEO, Automotive Division, Mahindra & Mahindra Ltd., said, “The  XUV700 created a new benchmark for India’s SUV market and its momentum has not slowed  since. With the XUV 7XO, we are taking that benchmark to new heights. The segment is  evolving fast, expectations are rising and India’s appetite for advanced, high-performance  SUVs has never been stronger. The XUV 7XO reflects our commitment to stay ahead of the  curve by delivering a product that sets new standards in design, technology and capability. In  short, the XUV 7XO is built to be a trendsetter for the future of SUVs and will further solidify  our position as a leader in the SUV segment.”

2 

The XUV 7XO moves the game forward with its Unmissable Presence, Spirited Performance,  Sci-Fi technology, World Class Safety and Sophistication and Comfort. 

Key Features:

Sophistication and Comfort  ∙ 6-way Powered Driver seat with Memory &  Welcome Retract  ∙ 6-way Powered Co-driver seat with 4-way  electric Boss Mode  ∙ First-in-segment Front & Rear Ventilated  Seats  ∙ Comfort seats with High Density Foam with  First-in-segment Plush Pads  ∙ Best-in-segment Multi-zone Ambient Light ∙ Soft Touch Leatherette IP & Seats  ∙ Front & Rear Wireless charger with Active  Cooling  ∙ First-in-segment Intelli Command Centre ∙ Dual Zone Fully Automatic Temperature  Control with Quiet mode  ∙ Acoustic solar windscreen  ∙ Retractable Rear Sunshades	Unmissable Presence  ∙ All-new Grille with Piano Black finish & Jewel  like Talon Accents  ∙ Bi-LED Projector Headlamps with DRLs ∙ Diamond inspired Clear Lens LED Taillamps ∙ Commanding SUV stance with R19  Diamond-cut Alloy Wheel  ∙ Skyroof TM  ∙ Electric Smart Door Handles  ∙ First-in-segment Exposed Ice-cube Fog  Lamps & Cornering Lamps  ∙ Premium Piano Black cladding  ∙ Plush, Sophisticated Interiors with Luxurious  Colours, Materials and Finishes
Sci-Fi technology  ∙ First-in-segment Coast to Coast 31.24cm HD  Triple Screens  ∙ Best-in-segment ADRENOX+ powered by Octa-Core Qualcomm Snapdragon 8155P  chipset  ∙ First-in-segment 16 Speaker Harman Kardon  Audio with 3D Surround Sound &   VenueScapes Live  ∙ First-in-segment Dolby Vision & Atmos ∙ First-in-segment Bring-your-own-device  (BYOD) with Theatre mode  ∙ First-in-segment Alexa Built-in with ChatGPT  integration  ∙ 49 pre-installed apps powered by Fun&Work ∙ Approach unlock & Walk-away lock  ∙ Outside Rear-View Mirror Tilt on Reverse ∙ 93 Adrenox Connected Car App features ∙ First-in-segment GrooveMe  ∙ Carbon filter with VR LED & AQI display	Spirited Performance  ∙ Global Debut of DAVINCI suspension  system  ∙ Best-in-segment Engines 2.0L mStallion  TGDi, 2.2 L mHawk Turbo Diesel engines ∙ 0-60 km/h in under 5 seconds (Petrol MT)  ∙ 6-Speed Manual or 6-Speed Torque  Convertor Automatic Transmission  ∙ First-in-segment All-Wheel Drive Capability ∙ Best-in-segment Drive modes – Zip, Zap,  Zoom, with Custom mode for Tailored   Driving Experience  ∙ Front McPherson Strut & Multi-link Rear  Independent suspension with Frequency  Selective Damping & Stabilizer Bar
World Class Safety  ∙ Over 120 safety features & 75 Safety Features  as Standard (6-Airbags, ESP with EBD, Hill  Descent Control etc.)  ∙ Level-2 ADAS with Sense+ (17 ADAS  functions)  ∙ First-in-segment ADAS Visualization ∙ 540⁰ Surround View Camera  ∙ Engineered for 5-star Bharat NCAP rating ∙ 7 Airbags with Curtain Airbags extending till 3rd Row  ∙ Driver Drowsiness Alert