Empowering the women brigade of India to independently and confidently enjoy the freedom of mobility on roads, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) today celebrated International Women’s Day with its exclusive female-oriented Road Safety Awareness campaign across India.
Aligned with global theme of this year’s International Women’s Day i.e. #BreakTheBias, HMSI conducted this Pan-India celebration through its digital ‘Honda Road Safety E-Gurukul’ as well as classroom training sessions. The campaign not only educated new & existing female rider/drivers on how to ride safely on roads but also encouraged other females to get behind the wheels of a two/four-wheeler.
Spread across 17 cities in India, the women’s day special campaign was conducted under two-fold approach. The celebrations were held at HMSI’s 10 traffic training parks where 1100+ women learnt the important aspects of road safety. Moreover, HMSI’s trained road safety instructors took forward the celebrations at schools, colleges, corporate and government institutes of 7 cities (Solapur, Bengaluru, Vijayawada, Vizag, Calicut, Kerala & Kolkata) educating more than 600 females.
Sharing his thoughts on this occasion, Mr. Prabhu Nagaraj, Senior Vice President - Brand & Communication, Honda Motorcycle & Scooter India Pvt. Ltd. said, “This International Women’s day, HMSI aligned with the global theme of #BreakTheBias against female on roads by empowering them to ride with more confidence and pride. I thank all the participants who came forward to celebrate the spirit of womanhood and be the Road Safety Ambassadors.”