Bengaluru city becomes the first city to have a Mercedes-Benz ‘MaybachLounge’ and ‘Maybach Icons of Luxury’ store together, in India

India’s most desirable luxury carmaker Mercedes-Benz India, inaugurated a state-of-art new luxury sales and service facility in Bengaluru, Karnataka- Viva Star. The new dealership further strengthens Mercedes-Benz’s presence in Bengaluru and in Karnataka. The new luxury facility, operated by Viva Star, reflects Mercedes-Benz’s continued commitment to discerning customers, aligned to its ‘Go to Customer’ strategy.

Please find the attached press release and images for your kind perusal.

Additionally, please find below the key highlights:

·         Viva Star inaugurates a new luxury sales and state-of-art service facility in Bengaluru, strengthening Mercedes-Benz’s footprint in Karnataka

·         The showroom introduces the first ‘Maybach Lounge’ in Karnataka, complemented by the innovative Maybach Retail Kit and dedicated luxury consultation spaces

·         Carrying an investment of ~INR 200 million, Viva Star was completed in record 5 months, reflecting faster market readiness and customer proximity of Mercedes-Benz 

·         Viva Star is located in South Bengaluru’s upscale neighbourhood that offers good connectivity for customers

·         The luxury sales facility spans a covered area of 10,400 sq. ft. across four levels

·         The new sales facility offers 6 car display positions, 1 delivery bay

·         The aftersales facility spans a covered area of 16,600 sq. ft., offering 19 working bays and premium service infrastructure

·         While the sales facility features a 60 kW fast charger, Viva Star’s service facility has a 180 kW fast charger, supporting BEV customers

·         Key highlights: Exclusive Customer Lounge, Private Consultation and Semiprivate Consultation Areas. An exclusive Hospitality Counter, Shop Wall for display of accessories and boutique elements. Key Presenter for Exclusive Deliveries | Exclusive Driver Lounge

·         Mercedes-Benz will inaugurate 20 new luxury touchpoints in 2026 in 3 new cities, that includes new dealerships and upgrading existing facilities