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Three rounds of CEAT Indian Supercross Racing league announced

Announcement of three rounds for the upcoming season along with unveiling of its new Logo was held in Delhi. This league will feature renowned riders from both India as well as global motorsport arena, promising to deliver phenomenal dirt bike racing of international calibre. For this year, a three-round season is being planned to be held across different cities in India.

Ceat being the main sponsor, Toyota Kirloskar Motor (TKM) is the official vehicle partner for the upcoming Indian Supercross Racing League, world’s first-of-its-kind franchise-based supercross racing league, in the country. The Supercross is a variant of motocross that involves off-road motorcycle racing on a constructed dirt track consisting of steep jumps and obstacles. The Toyota Hilux being equipped with the 4x4 drive capabilities is a perfect partner, like none other, to support supercross league towards creating extraordinary experiences for the viewers and serve the needs of teams and officials during the league.

Being the official vehicle partner of the event, the iconic Toyota Hilux will provide on-ground operational support to Indian Supercross Racing League in conducting dirt bike race. The Hilux known for its true 4x4 capabilities will facilitate the transport of motocross dirt bikes into the event venues as well as usage by teams and officials during the event. This Supercross Racing League involves different customised dirt bikes, covering Indian as well as renowned international brands. The legendary Hilux will be showcased at four strategic locations across the event areas, including the pit area, the centre of the stadium and the podium/stage.

Speaking on the partnership, Mr. Atul Sood, Vice President of Sales and Strategic Marketing - Toyota Kirloskar Motor, said, "We are thrilled to associate as the official vehicle partner for the world’s first-of-its-kind franchise-based Indian Supercross Racing League. The remarkable dirt bike racing event provides us a unique opportunity to extend necessary support towards the movement of specialised dirt bikes with Toyota Hilux, which is renowned for its off-roading capabilities. In addition, we will be showcasing the unmatched performance of Hilux via a special act during this league. Needless to mention, our association with motorsports globally has been longstanding, and we are excited to support the Indian Supercross Racing League in India, to conduct their dirt bike race.".

Sharing his views about the official vehicle partnership with Toyota, Mr. Eeshan Lokhande, Co-founder of Indian Supercross Racing League, said, “We are delighted to have Toyota Kirloskar Motor on board as our official vehicle partner for the Indian Supercross Racing League. Toyota’s Hilux with its rugged capabilities and reliability is a perfect accompaniment for our racing event to enable the movement of our dirt bikes to the race arena. We are confident of delivering a world-class racing experience to our audience and racers. We look forward to a successful partnership and an exhilarating season ahead."



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