AUTOMOTIVE LAUNCHES IN SEPTEMBER.


TVS Phoenix and TVS Apache RTR 160 variants launched

Bangalore, October 03, 2013: TVS Motor Company has announced the launch of new colour variants ofTVS Phoenix and TVS Apache RTR 160 range of motorcycles. The new colours have been introduced to cater to the forthcoming festive season.

While TVS Phoenix will be available in a stunning dual tone ‘Alpine White’ with vibrant and stylish graphics, the range of TVS Apache RTR 160 motorcycles will now be available in five single tone colours namely white, black, red, yellow and titanium grey shades with trade mark Apache graphics. The new variants will be available at all TVS dealerships across the country.


The stunning new colour of TVS Phoenix is complemented by fully digital speedometer, backlit in premium amber, a digital fuel gauge, low battery reminder, trip meter, service reminder, soft touch grips and soft touch switch gears. Features like aircraft inspired decals, roto petal disc brakes, LED pilot lamp, all black engine, alloy wheels and stitched dual texture high density comfort cushion seat with premium upholstery increase the style quotient of the motorcycle.

The TVS Apache RTR 160 series was among the first in its class to be available in vibrant colours which was a big hit with youngsters. The new colours are bound to impress along with TVS Apache RTR 160’s edgy styling and vibrance to boot.



Automobili Lamborghini  expands India footprint – Inaugurates new dealership in Delhi

• Spread over an area of 4000 sq. ft, Lamborghini Delhi would be the the brand’s  second dealership in India

New Delhi, 23rd September, 2013. - Italian super-luxury sports car maker Automobili Lamborghini officially unveiled its new dealership in India with Lamborghini Delhi. The new showroom was inaugurated at a special ceremony by Mr. Stephan Winkelmann, President and CEO of Automobili Lamborghini S.p.A.

Centrally located at Mathura Road; the new facility was completed in a span of six months. To complete the brand experience, this state-of-the-art dealership embodies all the brand attributes of Lamborghini: a magnificent showroom, a luxurious customer lounge and highly specialised staff, which is at par with the brand’s stringent global benchmark.


The Northern region in India comprises higher density of High Net Worth Individuals (HNI) than rest of India. Therefore, this region holds the key as the density of luxury sports car sales is highest in this region. Lamborghini Delhi is part of a broader plan to strengthen the brand’s sales network in the National Capital; which is a strategically important market for Lamborghini in India.


Speaking at the occassion, Mr. Stephan Winkelmann, and CEO of Automobili Lamborghini said, “Recognising the country’s potential; Lamborghini was the first super-luxury sports car brand to establish itself in India. Today, the audience here for Lamborghini is far wider than just its owners. The brand is recognised and appreciated for its benchmark performance, technology, exceptional design and Italian heritage.  India is an important market for us. Hence we are looking at expanding our network and look forward to continuing our success and commitment in India.”


To the delight of the House of the Raging Bull’s fans in the northern market, the new dealership will offer the entire range of Lamborghini products. Lamborghini currently has two model ranges in India - the Gallardo and the Aventador line-up. The Lamborghini Aventador line-up includes the Aventador Roadster LP 700 4 and Aventador LP700 4 while the Lamborghini Gallardo line-up includes the Gallardo Coupe, Gallardo Spyder, Gallardo Superleggera, Gallardo LP 560 4 and Gallardo LP 570 4 Edizione Tecnica.


The Lamborghini Gallardo is currently the most successful model in India. The company has sold as many as 90 Lamborghinis in the country till date, a third of which were sold in the past two years.



Mercedes-Benz India drives in the fascinating StarDrive Experience to Nagpur

• A complete adrenalin rushing package that puts to test the prowess of a Mercedes-Benz vehicle conducted under controlled environment and guidance of qualified experts

• StarDrive Experience combines essential elements of driving experience with simulation of critical road situations; combines Mercedes-Benz ‘spirit of innovation’ with a genuine spirit of fun

• StarDrive Experience is conducted by a team of driving experts with professional experience of 12-15 years. The driving expert team has been trained by German experts from Mercedes-Benz driving team

• StarDrive Experience in association with Daimler Financial Services and Mobil 1

Over 2400 participants in 2012 and more than 7500 participants across 19 cities since its inception in 2010, StarDrive Experience has been one of Mercedes-Benz India’s most successful experiential marketing properties

More than 8,000 participants are expected to participate at StarDrive Experience 2013

Exciting lucky prizes and opportunities are on hand for the participants of the StarDrive Experience at Nagpur – one lucky participant will win a ticket to F-1 Indian Grand Prix while another will win the opportunity to be a part of the  AMG Driving Academy.


Nagpur: Mercedes-Benz India brings the enthralling and fascinating ‘StarDrive Experience’ to the centre of India – Nagpur. This immensely popular driving event is sure to captivate the participants will run from the 21st – 22nd September 2013 at the Jain International School on Kamleshwar Road. This exciting driving extravaganza now in its fourth year is specially conceptualized by Mercedes-Benz India to highlight the unparalleled safety features and cutting edge technology that is trademark of each Mercedes-Benz vehicle. StarDrive Experience offers prospects and customers an opportunity to understand the handling of critical road situations in a safe and controlled environment. StarDrive Experience is also one of the six pillars that comprise Mercedes-Benz Performance Drive. Participants of this driving event also stand a chance to win a ticket to witness the Formula-1 Indian Grand Prix live and another lucky winner will be entitled to be a part of the AMG Driving Academy. 


Mercedes-Benz India has been pioneering unique customer engagement initiatives like StarDrive Experience, which has received a very encouraging response since its inception from the discerning customers, has set an industry benchmark to be widely emulated in the industry. This exclusive drive experience puts to test the power and performance of the Mercedes-Benz products likes the dynamic off-roaders, the ML-Class and the GL-Class and the flagship sedans like the C-Class and E-Class.


Through the simulations, the different dynamics of the vehicles namely safety, agility and performance in both off-road and on-road conditions are brought to the fore. The participants could experience the tangible benefits of world-class safety technologies like PRO-ENGINEERING Package, Hill Hold Assist, 4-MATIC, AIRMATIC suspensions, Downhill Speed Regulation (DSR) etc. during this driving program. Also on display will be Mercedes-Benz’s scintillating supercar SLS AMG.


Speaking of this initiative, Mr. Eberhard Kern, Managing Director and CEO, Mercedes-Benz India commented, “The StarDrive Experience is one of Mercedes-Benz’s the key customer outreach programs and it has received great response from our customers across markets. The overwhelming popularity of StarDrive Experience over the years is a testimony to the fact that Mercedes-Benz customers are fascinated by the brand experience of the Three Pointed Star. 2013 is the year of offensive for Mercedes-Benz India and the fascinating brand experience provided to our valued patrons is one of the key pillars of our strategy. With our strong and impactful product launches we have achieved great success and we are confident of continuing this momentum through till the end of the year. Platforms such as StarDrive Experience, we believe are critical to accomplishing our goals for the Indian market.”


Mr. Eberhard Kern, further added “Mercedes-Benz India’s aim is to enable its customers to personally experience the unmatched safety and technology aspects of our cars besides offering them an unique opportunity to further hone their driving skills. Combining the vital fundamentals of exciting driving experience with simulation of critical road situations, the StarDrive Experience embodies Mercedes-Benz’s spirit of innovation with an element of genuine fun, reiterating the Mercedes-Benz’s brand philosophy of “Best or Nothing.”


Mercedes-Benz has always lead the way in introducing newer technologies globally as well as in India. One of the overriding principles driving the brand’s innovation and technology has been Customer safety. Over the years Mercedes-Benz has introduced various revolutionary technologies ranging from essential occupant protection system (PRE-SAFE), Neck-Pro, PARKTRONIC to the latest addition – Attention Assist System that have created a benchmark in terms of passenger safety in the automobile industry.


Raymond Wong, CEO - ExxonMobil Lubricants Private Limited, India, the sponsor partner for this event, said: “We have always felt privileged for holding on to a strong association with Mercedes Benz. Through Mercedes Benz StarDrive Experience, we are aiming to deliver the participants a unique driving experience through various tough simulations to showcase the power, agility, unparalleled safety features and engineering technology of these cars. ExxonMobil provides Mercedes Benz with Mobil 1™ lubricant technology, expertise and support to develop next-generation lubricants for car engines and gearboxes. The world's leading synthetic motor oil brand, Mobil 1™, features anti-wear technology that provides performance beyond conventional motor oils and exceptional protection against engine wear, under normal or even some of the most extreme conditions. Mobil 1™ flows quickly in extreme temperatures to protect critical engine parts and is designed to maximize engine performance and help extend engine life.”


Mr. Sidhartha Nair, Managing Director, Daimler Financial Services India, commented, “Mercedes-Benz StarDrive Experience is an unique customer experience which showcases the technological prowess of Mercedes-Benz cars and proves its leadership in high-end automotive technologies.  StarDrive provides the opportunity for customers to experience the DNA of Mercedes-Benz cars - sporty, safety, innovative technology, comfort and performance. Mercedes-Benz Financial is pleased to be associated with this initiative.”


Mercedes-Benz Financial provides innovative and customer friendly finance solutions, focused at making the purchase of Mercedes-Benz cars an exciting one. Attractive financial solutions from Mercedes-Benz Financial Services like ‘Flexinomics’, ‘STAR Agility’ and ‘STAR Supersonic’ loan approvals etc. are all tailor made for our customers. These solutions will provide benchmarking value proposition enabling a hassle free purchase. The aim is to identify the best ownership solution for the customers by offering differentiated products and services via leasing, financing & insurance. Association with events like Star Drive gives MB Financial a great opportunity to interact with customers & showcase our innovative financial offerings.

The fourth edition of the StarDrive Experience 2013 that started with Nashik and then took place at Ahmedabad will travel across various cities like Chandigarh, Kolkata, Delhi, Indore, Pune, Bangalore and other cities. Participants at the StarDrive Experience can share their exciting experiences with their family & friends through the Wi-Fi enabled iPads installed in the high end Star Lounges – an exclusive hospitality area which is created for the participants of StarDrive by Mercedes-Benz. StarDrive Experience is an Avante Garde initiative by Mercedes-Benz India and is in association with Daimler Financial Services and Mobil 1™. This is a part of Mercedes-Benz India’s strategy to provide brand experience to its valued customers and prospects through fascinating events and engagements across the country.

Datsun Unveils All New Datsun GO+ and Confirms 2014 Line-up for its Return to Indonesia


• Datsun continues to unveil models developed for its key launch markets and  introduces a second all new car, developed  for Indonesia – Datsun GO+

• Datsun confirms the introduction of another new model - Datsun GO to Indonesia in 2014

• Both distinctive and practical Datsun GO+ and agile Datsun GO will be priced below 100 Million Indonesian rupiah

• Datsun GO+ will create an all-new segment in Indonesia, being the only model with three rows of seats in this price range

• Both cars will be produced at Nissan Motor plant in Purwakarta, Indonesia

Bangalore, India (September 17, 2013) — The Datsun brand is expanding its global footprint rapidly with today’s world premiere of the all-new Datsun GO+ in Jakarta.  Datsun also confirmed that the Datsun GO hatchback will become the second product in the brand’s Indonesian range from 2014, with specific tailoring for the needs of Indonesian customers. Today’s world premiere represents the Datsun model line-up debut in Indonesia.


“With the return of the Datsun brand, we are changing mobility. And we’re ensuring greater access to the pride, independence and opportunities that car ownership provides.  It’s exciting to know that, for many Indonesians, the first new car they buy will be a Datsun”, said Carlos Ghosn, Nissan Motor Co., Ltd. President and CEO, unveiling the cars.


The Datsun GO+ is a 5+2 MPV developed as a move-able cozy family lounge able to accommodate all family members in one car for the journey.

It is a modern distinctive car with sleek, dynamic silhouette and strong shoulder line. The clean and robust body styling will undoubtedly make it stand-out from the crowd. With its compact dimensions, the car is versatile and practical five-door three-row MPV with smart front-seating configuration. Depending on the family-customers' needs, the new Datsun GO+ will offer extra two seats in the back or an additional cargo space.


The car will be offered with Datsun Mobile Docking Station - the practical solution of smart-phones integration into the car.

The light-weight Datsun GO+ is equipped with a 1.2L engine and 5-speed manual transmission, tuned for fuel efficiency and good acceleration, whilst delivering agility on congested roads. And, its suitability for demanding city conditions is reinforced by its compact dimensions, with an overall length of 3,995 mm, width of 1,635 mm and a height of 1,485 mm. Its wheelbase is 2,450 mm, the key to its spacious interior.

The name of the car – Datsun GO+ – clearly highlights its membership of the new Datsun family, but at the same time refers to its extended capabilities.


Central to Datsun’s philosophy is the principle that the cars’ development and refinement is to be carried out by the engineers in the region following a careful study of the needs, lifestyle and driving patterns of local customers. The entire development process has been undertaken using the same processes and best practices to meet Nissan Motor’s global technical standards.


By offering two models Datsun not only opens the door to personal mobility to a wide number of the up-&-coming families who will now be able to realize the dream of owning a new and modern car, but moreover creates a choice of practical 5+2 MPV or agile five-door hatchback without sacrificing any important features & qualities.

With launch of these two cars onto Indonesian market, the Datsun brand aims to account for up to 50% of the total Nissan Motor sales in 2016 in Indonesia and contribute to Indonesia’s continued motorization and the governmental initiative aimed for boosting of domestic vehicles and components’ production and introduction of accessible and eco-friendly cars in Indonesia. 


Both cars will be priced below 100 Million Indonesian rupiah – a price point where very limited propositions exist at the moment.As in all other markets where Datsun will be launched, the customers in Indonesia will get a worry-free ownership experience at competitive total cost, as well as accessible and transparent services.


Both Datsun GO and Datsun GO+ for the Indonesian market will be locally produced at the Nissan Motor plant in Purwakarta, 80 km east of Jakarta, Indonesia and will go on sale during 2014.

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